Curated affiliates
A private group of trusted operators selected for quality, compliance, traffic discipline, and long-term performance.
Private access
The private Affiliate syndicate for mobile apps & games.
Scale CPA-driven user acquisition with trusted affiliates, MMP-verified tracking, brand-safe rules, and mobile-native growth strategy.
We do not open your offer to the masses. We build a controlled performance channel with vetted operators who understand app economics, creative testing, and long-term brand value.
12+Vetted operators
3MMPs supported
CPI/CPAPerformance basis
● OFFER DASHBOARDLIVE
OFFERPrivate Gaming App
STATUSVetted / Active
MMPAppsFlyer
TARGET EVENTFirst Purchase
GEOUS / UK / CA / AU
QUALITY SIGNALS
D1 RetentionPassing
Fraud Risk0
Event DepthStrong
CreativeApproved
AFFILIATE ACCESS 12 vetted · 3 active · 2 scaling · 1 paused
SCALE DECISION ↑ Increase 20%
Built for teams already running serious mobile UA
Private✦Vetted✦MMP-verified✦Brand-safe✦
Private✦Vetted✦MMP-verified✦Brand-safe✦
AppsFlyer/Adjust/Singular/Mobile Games/Subscription Apps/CPI / CPA/ROAS/Brand Safety/
AppsFlyer/Adjust/Singular/Mobile Games/Subscription Apps/CPI / CPA/ROAS/Brand Safety/
01 The problem
Affiliate growth is powerful. Until it gets reckless.
Most affiliate networks optimize for reach. That usually means too many partners, weak creative control, vague traffic sources, and users that look good on CPI but disappear after day one.
For mobile apps and games, that is not growth. That is attribution noise.
01
Too many partners
Open networks create messy incentives and uneven quality. More access means less control.
02
Weak creative control
Misleading claims can damage the brand faster than they scale installs.
03
Low-quality users
Cheap installs mean nothing if users do not retain, subscribe, or purchase.
04
Fraud exposure
Click spam, fake installs, and attribution manipulation can distort performance signals.
05
Generic offer pages
Affiliates cannot perform if they do not understand the product or audience.
06
No mobile context
App growth requires MMP logic, event quality, retention signals, and payback discipline.
02 Our POV
Run affiliate UA like a syndicate, not a marketplace.
We work with a small group of proven operators who understand mobile funnels, respect brand constraints, and know how to scale performance without burning the asset.
Not open access.
Not mass distribution.
Not spray-and-pray.
Fewer partners · Better rules · Stronger execution
Private by designMMP-verifiedQuality before volumeNo open marketplace
Performance acquisition for apps and games — with guardrails.
Mobile-native strategy
Built by operators with 10+ years of mobile marketing experience across apps, games, MMPs, creative testing, and paid UA.
10+ years mobile
CPA-controlled growth
Diversify beyond Meta, Google, TikTok, Apple Search Ads, DSPs, and ad networks with event-based performance economics.
CPA guardrails
03 The method
A controlled system for affiliate-powered mobile growth.
Diagnose
We analyze your app, category, ICP, monetization model, funnel, payback window, and current UA mix.
Build the Battle Brief
We create a partner-specific brief covering audiences, angles, claims, creative rules, forbidden tactics, testing methodology, and MMP event goals.
Activate Trusted Operators
Your offer is shared only with selected affiliates who fit the category, geo, traffic source, and creative style.
Validate Through the MMP
Campaigns are tracked through AppsFlyer, Adjust, Singular, or your current measurement setup so installs and events can be judged by quality, not vanity volume.
Scale or Kill
We scale what passes quality thresholds and cut what does not. No emotional attachment. No vanity traffic.
04 Affiliate enablement
Every offer gets a Growth Intelligence Pack.
Affiliates perform better when they understand the product, the user, and the limits. We turn your app into a clear, actionable growth brief that helps partners test smarter from day one.
Better briefs create better traffic.
● GROWTH INTELLIGENCE PACKComplete
ICP and persona research
Competitor ad teardown
Hook and angle library
Approved claims
Forbidden claims
Creative examples
Geo and platform priorities
MMP event map
Testing methodology
CPA and quality thresholds
Retention and LTV considerations
05 Quality control
Built for brands that cannot afford messy growth.
We protect the brand as aggressively as we protect performance. Every campaign runs under clear rules, source controls, creative boundaries, and measurement validation.
01
MMP-based validation
Installs and events are reconciled through your measurement stack.
02
Creative boundaries
Affiliates operate inside approved claims, angles, and content rules.
03
Traffic source rules
Define what is allowed, restricted, or banned before launch.
04
Fraud monitoring
Suspicious patterns are flagged, reviewed, and removed from payout logic.
05
Geo and budget caps
Scale is controlled by market, source, and performance threshold.
06
Affiliate accountability
Operators who break the rules lose access.
● SYNDICATE QUALITY SCOREAll passing
Retention SignalStrong
Fraud Risk0
Event DepthPassing
Creative ComplianceApproved
CPA ControlInside Guardrail
Source QualityScaling
OVERALL QUALITY0 / 100
06 Measurement
Integrated with the stack you already trust.
We work with leading mobile measurement partners so your team can track installs, events, CPA, retention, and downstream quality inside your existing attribution workflow.
MMP / 01Supported
AppsFlyer
Full install and event tracking with fraud protection and deep link support.
STATUS: READY→
MMP / 02Supported
Adjust
Mobile attribution and analytics with real-time reporting and audience builder.
STATUS: READY→
MMP / 03Supported
Singular
Marketing data aggregation, attribution, and ROI analytics at scale.
STATUS: READY→
ALSO AVAILABLE:BranchKochavaCustom MMP setup on request
For mobile teams ready to diversify UA without losing control.
For
- Mobile games looking for incremental paid users
- Subscription apps with strong funnel economics
- Utility, AI, fintech, health, education, entertainment, and dating apps
- Teams already spending on Meta, Google, TikTok, ASA, DSPs, or ad networks
- Teams with MMP tracking and clear CPA or ROAS targets
- Brands that care about long-term performance, not just install volume
Not for
- Brands looking for cheap installs
- Apps without event tracking
- Teams that cannot define payout events
- Products with unclear monetization
- Advertisers expecting unlimited volume overnight
- Companies willing to trade brand safety for short-term growth
Where Appffiliates fits into your UA mix.
01LAUNCH
Launch acceleration
Get early performance signals from selected partners.
02DIVERSIFY
Channel diversification
Reduce dependency on Meta, Google, TikTok, and ASA.
03EXPANSION
Geo expansion
Test new countries with CPA protection.
04CREATIVE
Creative angle discovery
Let skilled operators uncover new hooks and audiences.
05BACKFILL
Performance backfill
Add CPA volume when auction channels get expensive.
06GAMING
Gaming scale
Drive installs, registrations, purchases, subscriptions, or in-game events with quality gates.
07 Controlled ramp
Scale starts small. Then the signal decides.
Week 1
Offer audit & tracking review
We review the app, funnel, MMP setup, events, geos, payouts, and CPA targets.
Week 2
Growth Intelligence Pack
We build the ICP, angle map, compliance rules, and affiliate brief.
Week 3
Controlled launch
Selected operators test inside capped volume, geo, source, and creative constraints.
Week 4
Quality review
We review retention, event quality, fraud signals, creative compliance, and CPA efficiency.
Weeks 5–8
Scale or kill
Winning sources scale. Weak traffic is paused. New angles and operators are introduced only when the signal supports it.
08 FAQ
Questions about the syndicate.
Yes, but not an open marketplace. Appffiliates operates as a private syndicate of selected affiliates for mobile apps and games.
Both. We work on CPI or CPA depending on the advertiser's product metrics and conversion times. Short conversion funnels can run on CPI with quality gates. Deeper events — purchases, subscriptions, registrations — run on CPA. We align the model to what actually measures value for your app.
AppsFlyer, Adjust, and Singular. Other setups can be evaluated depending on the app and tracking requirements.
Only within approved traffic rules, geo restrictions, brand guidelines, and creative boundaries.
No. We do not work with incent traffic. Full stop.
Through affiliate vetting, offer briefs, traffic rules, creative restrictions, MMP validation, and ongoing quality reviews.
Only a small number. We prioritize controlled performance over broad distribution.
Mobile games, subscription apps, utilities, AI apps, fintech, health, education, entertainment, dating, and other apps with clear monetization and event tracking.
Appffiliates is intentionally selective. We do not optimize for the largest number of affiliates. We optimize for trusted operators, better briefs, stronger quality control, and long-term mobile growth.
Open a private performance channel without opening the floodgates.
If your team has the tracking, economics, and ambition to scale through CPA-based mobile acquisition, we can help you build a controlled affiliate growth channel.
● APPLY TO JOIN APPFFILIATES
Application received.
If there is a fit, we will reach out with next steps.